The 2017 Allegra FootPRINT™ Fund Application Period has Closed
To get on our mailing list for next year, please provide the information at right.
Here at Allegra, we believe in community support.
That's why we've launched the FootPRINT Fund™ for the fourth consecutive year.
The FootPRINT Fund™ awards marketing communications and various services, through Allegra Harrisburg, to select nonprofit organizations to help enhance their image, expand their services and extend their marketing communications.
Who is Eligible?The FootPRINT Fund™ is available to any nonprofit group, association or charitable organization in the Harrisburg area planning or needing a Marketing Project that meets the FootPRINT Fund™ selection criteria.
What is the Value of the Services Awarded?
Services are awarded with a maximum value of $2,500 per organization for the award year. Marketing Services include research, consultation, planning, graphic design, online and direct mail advertising, email marketing and more. Awards to be made this year total $10,000.
All awarded services must be for the specific project applied for and used between November 1, 2017 and
March 31, 2018. Awards may only be used for projects or services originating during these dates and not to offset any existing balances due to Allegra.
What Kinds of Projects Can I Apply For?
- Multi-Channel Marketing Campaigns (Direct Mail, Online Advertising, Email Automation, The Works)
- Online Marketing Services (Search Engine Optimization, Search Engine Marketing)
- Direct Mail Marketing Campaigns (Exclusive of Postage)
- Digital Print of Promotional Collateral
- Graphic Design in Conjunction with a Marketing Project
- Website Design or Redesign
- Customer or Client Surveys, Physical and Online
- General Marketing Consultation
- Support of Existing but Underfunded Promotional Projects
What Is Not Offered Through FootPRINT Fund?
- Non-Promotional Printing and/or Mailing Services
- Promotional and Apparel Items
How Do We Apply?
Just fill out the information above right and press the Apply Now button.
What is the Selection Criteria?
Applications are reviewed by a panel of representatives from Allegra along with members of the local community. The panel responds in writing to all applications that are submitted in accordance with the application deadline. Organizations should not assume an award has been given until such notification. Any organization or association can apply and need not be a current customer of Allegra.
Award recipients are selected based upon how the nature of the services requested and how those services will be used to further the organization’s goals,including:
Service Expansion – Use of services to contribute to expanding an organization’s awareness or existing service projects.
Program Enhancements – Use of services to promote new programs or projects.
Leveraged Efforts – Use of services to increase the impact of other existing resources.
We’re here to help you impact the lives of others. Community support is a core value at Allegra in Harrisburg. The FootPRINT Fund® is designed to aid nonprofit organizations in their quest to create lasting impressions.
We hope that the FootPRINT Fund® will help our local organizations and associations leave their “footprints” in our community through increased awareness and visibility.
We challenge each of you to use these marketing communications services awards to build a better community, one step at a time.
For more information, contact (717) 839-6390 and ask for Tracy McCracken.