I received a somewhat irate call from a Dentist client who was fuming over a series of direct mail marketing postcards that he had dropped into his local territory to attract new patients. It seems that he had spent thousands of dollars with a national postcard factory and had yet to receive a single response.
New Mover Mailing and Marketing Programs
We work with clients all across the country and have for years. Like most dental marketing or chiropractic marketing companies, potential clients are coming to us because they want to attract new patients. Often times they have come to us because they are frustrated with their experience with another medical marketing company.
No matter how long you have been in practice, attracting new patients is vital. Medical marketing solutions are an all encompassing endeavor that touches potential patients from their first impression and ends when they physically move away.
Ben Franklin published a newspaper. In the early 20th century radio was invented. The newspapers survived and flourished. In the 1950's televisions became widespread. Newspapers remained, radio remained and television flourished. In the 1990's the internet exploded! Yes, newspapers, radio and television all maintained their presence.In each medium advertising played an integral in role in providing the funding and the purpose.
How often in our lives do we think “I just want to get something out there…” into the mail, put a website up, make a quick email campaign. Something to increase sales. Get the client base up. Just something.
Unfortunately way too often.
All service providers face the same challenge!
How do you continually attract new clients to keep your business or practice growing?
New homeowners are some of the biggest consumers in America today. These consumers spend up to 10 times more compared to established homeowners. These ‘super consumers’ are big spenders with specific needs and susceptibilities. Reaching out to this base of super consumers can grow your business or practice. It is imperative to identify these consumers quickly; a task easily accomplished with new homeowner mailing lists.
New movers have all sorts of tasks on their to-do list after unpacking their boxes, and looking for a new dentist is one of them, so they can be the very best candidates for dental postcard marketing.